Steinholding is a traditional Bavarian strength contest in which competitors hold a full one-liter beer stein out in front of their bodies with a straight arm, parallel to the ground. You stein hold as long as you can and the last person holding with good form is the winner of the Sam Adams(R) Octoberfest prize pack. The prize pack includes an ornate traditional Sam Adams german beer stein, and many other fun Octoberfest items from our pals at Sam Adams.