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As a rule, we prefer to locate within dense, affluent trade areas with a significant daytime employment base. We will consider suburban regional locations, suburban/urban neighborhoods and urban core areas with strong residential and entertainment elements. We also like to co-locate with other national or local upscale casual dining chains, national bookstores, and national specialty retailers. Most of our current development consists of mall redevelopment projects, anchored lifestyle retail centers, power retail/entertainment centers and specialty entertainment projects.
To evaluate potential trade areas, we utilize the following demographic benchmarks in conjunction with proprietary psychographic segmentation targets:
2,000 – 2,500 people per square mile at 3 mile radius and 5 mile radius (goal of 200,000 people living within 5 miles)
60,000 households with annual household income greater than $60,000 within 5 miles
Locations with very strong white-collar employment for business lunches and after-work happy hours. Minimum of 40,000 daytime employees within a 10-minute drive or three-mile radius
We seek additional traffic drivers immediately adjacent: mid-scale or better hotels, vibrant specialty retail shopping, destination entertainment, etc.